California Target Book

Remember Me

ALLAN HOFFENBLUM - Founding Publisher

Allan Hoffenblum co-founded the Target Book with Al Pross in 1994. On October 2, 2015, he passed away peacefully at home. The five long time Editors of the Book, Al among them, will continue his work and forever recognize him as Founding Publisher. Allan was a major force in California politics for nearly five decades, starting in 1968 on the staff of the Los Angeles County Republican Party and in 1972 serving as the Los Angeles County field director for the Committee to Re-elect President Nixon. He went on to manage campaigns for local, state and federal office and served as the staff director for the California Republican Assembly Caucus. For many years he was a frequently quoted speaker on the politics of the state, for three years was a twice weekly political commentator on KCAL-9 TV in Los Angeles, and he was an instructor on political campaign management for UC Davis and UCLA extension programs. A loyal alumnus of USC, a decorated Air Force officer who served with distinction during the Vietnam War, he was a wonderful friend, a patient mentor, and a gifted strategist. Admitted to the American Association of Political Consultants Hall of Fame in 2017, he is missed by political professionals of every political point of view, none more than the Editors and staff of the Target Book. It is in his honor that we will continue his work to produce the most valuable resource possible for those who work in and follow California politics.

DARRY SRAGOW - Publisher

Darry Sragow is a veteran Democratic political strategist. From 1996 through 2002, he was the chief campaign advisor for the Assembly Democratic Caucus, reporting directly to the Speaker of the Assembly. He has also served as campaign manager for five statewide races in California, three for governor, and two for the U.S. Senate, and has managed a number of school and community college bond campaigns. He is currently a Partner in the Los Angeles office of the international law firm Dentons and an Adjunct Assistant Professor of Political Science at USC.

TONY QUINN, Ph.D., Senior Editor

Dr. Tony Quinn is an authority on California political trends and demographics.  He served on the Assembly Republican redistricting staff in both the 1971 and 1981 reapportionments and advised Los Angeles County on the 1991 redistricting. He has been an expert witness in several redistricting lawsuits. He served three years as an assistant to the California Attorney General, is a former director of the Office of Economic Research in the Department of Commerce, and for five years served as a member of the California Fair Political Practices Commission. Dr. Quinn has written extensively on California politics and elections, recent articles having appeared on Fox and Hounds and in the Capitol Morning Report.

ROB PYERS, Research Director

Rob Pyers began his involvement with the Target Book in 2015, tasked with increasing the amount of data available for online subscribers. Within a year, the Target Book's databases had grown to include precinct-level voting data, FEC contribution data for all nationwide federal candidates, legislator voting records, real-time campaign contribution and independent expenditure data for California legislative candidates, live election returns, and a growing amount of census statistics and voter registration information. Born and raised in Florida, he studied English and Political Science at Florida State and Washington & Lee University, and has called the Golden State his home since 2003.

AL PROSS, Co-Founder, Contributing Editor 

Al Pross, a co-founder of the Target Book, is one of California’s top political action-public affairs consultants. His clients have included major business, association and union organizations. He was a top aide to Leo McCarthy while he was the Democratic Speaker of the Assembly. When McCarthy became the Assembly Speaker Pro Tempore, Pross served as his chief of staff.  He later served as Vice President of Public Affairs for the California Cable TV Association and directed the California Medical Association’s Political Action Committee, CALPAC.  Mr. Pross has also managed numerous Democratic campaigns for federal, state and local candidates and ballot propositions and is an independent expenditure specialist.


TOM SHORTRIDGE - Associate Publisher

Associate Publisher Tom Shortridge is a Senior Vice President of the Svorinich Companies, a leading Los Angeles-based government relations, political consulting firm.  He has been working in CA politics for over 25 years, including several years as the chief district representative to a Republican Assembly Member. He has managed scores of campaigns for city council and special districts. He currently serves as a consultant to the Torrance Chamber of Commerce Political Action Committee.

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