California Target Book

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DARRY SRAGOW - Publisher

Darry Sragow is a veteran Democratic political strategist and attorney. From 1996 through 2002, he was the chief campaign advisor for the Assembly Democratic Caucus, reporting directly to the Speaker of the Assembly. He also served as campaign manager for five statewide races in California, three for governor, and two for the U.S. Senate, and managed a number of school and community college bond campaigns. He is currently Senior Counsel with the international law firm Dentons, and for eight years served as the Managing Partner of the Los Angeles office. He is in his eighteenth year teaching undergraduate political science, previously at the University of California, Berkeley, and currently at the University of Southern California.


ROB PYERS - Research Director

Rob Pyers began his involvement with the Target Book in 2015, tasked with increasing the amount of data available for online subscribers. Under his direction, the Target Book's databases had grown to include precinct-level voting data, FEC contribution data for all California federal candidates, legislator voting records, real-time campaign contribution and independent expenditure data for California legislative candidates, live election returns, a growing amount of census data and voter registration information. Born and raised in Florida, he studied English and Political Science at Florida State and Washington & Lee University, and has called the Golden State his home since 2003.

TONY QUINN, Ph.D., Senior Editor

Dr. Tony Quinn is an authority on California political trends and demographics.  He served on the Assembly Republican redistricting staff in both the 1971 and 1981 reapportionments and advised Los Angeles County on the 1991 redistricting. He has been an expert witness in several redistricting lawsuits. He served three years as an assistant to the California Attorney General, is a former director of the Office of Economic Research in the Department of Commerce, and for five years served as a member of the California Fair Political Practices Commission. Dr. Quinn has written extensively on California politics and elections, recent articles having appeared on Fox and Hounds and in the Capitol Morning Report.


ROXANNE CONNELLY - Administrative Director

Roxanne Connelly joined the Target Book in 2017 to oversee and provide administrative functions and provide support to the Target Book team. She has more than two decades of administrative and accounting experience and has worked closely with Darry Sragow for most of that time.


Production 

TOM SHORTRIDGE - Associate Publisher

Tom Shortridge is a Senior Vice President with the Svorinich Companies, a leading Los Angeles-based government relations, political consulting firm. He has been working in California politics for over 25 years, including several years serving as the chief district representative for a Republican Assembly Member. He has managed scores of campaigns for city council and special districts. He currently serves as a consultant to the Torrance Chamber of Commerce Political Action Committee.


ALLAN HOFFENBLUM - Founding Publisher

Allan Hoffenblum co-founded the Target Book with Al Pross in 1994. On October 2, 2015, he passed away peacefully at home. The current Target Book team will continue his work and forever recognize him as Founding Publisher. Allan was a major force in California politics for nearly five decades, starting in 1968 on the staff of the Los Angeles County Republican Party. He was a respected speaker, teacher and frequently quoted expert on California politics. An active alumnus of USC, a decorated Air Force officer who served with distinction during the Vietnam War, he was a wonderful friend, patient mentor, and gifted strategist. In 2017, he was inducted into the American Association of Political Consultants Hall of Fame. It is in his honor that we continue his work, producing the most complete resource possible for those who make their living in and follow California politics.


AL PROSS - Co-Founder

Al Pross, a co-founder of the Target Book, is one of California’s top political action public affairs consultants. His clients have included major businesses, associations and union organizations. He was a top aide to Leo McCarthy during his tenure as the Speaker of the Assembly. He served as Vice President of Public Affairs for the California Cable TV Association and directed the California Medical Association’s Political Action Committee, CALPAC. Mr. Pross also managed many Democratic campaigns for federal, state and local candidates and ballot propositions, and is an expert on independent expenditures.

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