Why do so many of California’s major corporations, labor unions, professional trade associations, political action committees (PACs), broadcast and print media, universities and libraries, along with elected officials, legislative advocates, political consultants and pollsters subscribe to the California Target Book?

            Established in 1993, the California Target Book gives non-partisan, unbiased “insider” information to all who want to be kept fully informed and up-to-date on congressional and state legislative election campaigns in California.

            The second volume of the California Target Book for the 2009 - 2010 election cycle is now available. This volume includes a district-by-district political analysis of each of the fifty three congressional, eighty assembly and twenty even-numbered state senate districts up for election, along with profiles on likely candidates in the upcoming 2010 primary election. (see sample page)

            The narrative analyses are prepared by a bi-partisan editorial team of six seasoned political-public affairs consultants who have each been involved in all aspects of California politics for more than twenty-five years. (see editors’ page)

            Currently there are nine senate districts and twenty-two assembly districts that will be OPEN SEATS in 2010 … districts that the incumbent is not seeking reelection due to term limits, giving up the seat to run for a another office, or is retiring.    The California Target Book's 200-plus pages also includes color district maps, vote histories (2002-2008), party registration and minority voter populations. (see sample page)

            Three additional updated volumes will be published during the election cycle: one prior to the 2010 Primary Election, one prior to the General Election and a final post General Election edition.

             BUT THERE IS MORE!

            Subscribers receive the TARGET BOOK SUPPLEMENT, updated frequently, showing a photo, campaign committee name, identification number (ID) and dollars raised of all candidates who file a Statement of Intention to run for the state Senate or Assembly (see sample).   

            THERE IS EVEN MORE!

            Subscribers also receive the HOT SHEET (see samples), a supplemental newsletter emailed directly to subscribers, keeping them informed on breaking political stories.

            Subscribe for the entire 2009-2010 election cycle, which includes all four volumes plus the SUPPLEMENT and HOT SHEET, and receive a special rate of $1,500.