Why do so many of California’s major corporations, labor unions, professional trade associations, political actions committees (PACs), broadcast and print media, universities and libraries, along with elected officials, lobbyist, political consultants and pollsters subscribe to the California Target Book? 

        Established in 1993, the California Target Book gives non-partisan, unbiased “insider” information to all who want to be kept fully informed and up-to-date on congressional and state legislative election campaigns in California.

     The 2008 Primary Edition includes a district-by-district political analysis of each of the 80 assembly, 53 congressional and 20 odd-numbered state senate districts up for election, along with candidate profiles on all who qualified to run in the June 3, 2008 Primary Election.       

     There are thirty-nine OPEN SEATS this year due to the incumbent being termed out, is giving up their seat to run for another office, or retiring; twenty-seven in the Assembly, ten in the Senate and two House seats.

     Among the thirty-nine OPEN SEATS, competitive primary races are being waged in TWENTY-EIGHT.  And the new, updated Target Book profiles them all!

     The narrative analyses are prepared by the bipartisan team of Al Pross, Allan Hoffenblum and Darry Sragow, three seasoned political-public affairs consultants who have each been involved in all aspects of California politics for over 30 years, and Dr. Tony Quinn, a recognized expert in political demographics and reapportionment.

     Also included in its 200-plus pages are vote histories (2002-2006), party registration and minority voter populations.

     Two additional volumes will be published during 2008: one in early Fall, prior to the November General Election and a final Post-Election edition in December.

     BUT THERE IS MORE!

     Subscribers receive a separate SUPPLEMENT to the Target Book, showing photos of each candidate running in the key June Primary races, displaying the name of the candidate’s campaign committee and the campaign committee’s cash on hand as reported in the latest campaign finance reports (see sample).

     They also receive the HOT SHEET (see sample), a newsletter e-mailed directly to subscribers, keeping them informed on breaking political stories and the continuing activities of candidates, political parties and legislative leaders. 
 

     Subscription price, which includes the three separate volumes plus the Hot Sheet is $1,200.

     ORDER ON LINE TODAY.