Why do so many of California’s major corporations, labor unions, professional trade associations, political actions committees (PACs), broadcast and print media, universities and libraries, along with elected officials, lobbyist, political consultants and pollsters subscribe to the California Target Book?

      Established in 1993, the California Target Book gives non-partisan, unbiased “insider” information to all who want to be kept fully informed and up-to-date on congressional and state legislative elections campaigns in California.

      The 2008 General Election Edition of the California Target Book is now available.  The new volume has full analysis of the competitive races for congress and state legislature in the past June Primary - who won and why - and the activities of the many independent expenditure committees that collectively spent nearly $12 million in support of or opposition to various candidates.

      The new Target Book also covers the upcoming November election, with a full analysis of each of the the 80 assembly, 20-odd numbered senate and 53 congressional districts up for election this year, with particular attention to those district the Target Book editors believe will be targeted races.

      The narrative analyses are prepared by the bipartisan team of Allan Hoffenblum, Al Pross and Darry Sragow, three seasoned political-public affairs consultants who have each been involved in all aspects of California politics for over 30 years, and Dr. Tony Quinn, a recognized expert in political demographics and reapportionment.

      The California Target Book's 200-plus pages also include color district maps, vote histories (2002-2006), party registration and minority voter populations.

      A final post- General Election edition will also be published in December.

      Subscribers also receive the HOT SHEET, a supplemental newsletter emailed directly to subscribers, keeping them informed on breaking political stories and the continuing activities of candidates, political parties and legislative leaders.  

      Subscription price for the year, which includes both volumes plus the HOT SHEET, is $850.